Technology is rapidly changing the world that we live in, and the business world is certainly no exception. In these strange times, in the grip of a global pandemic it has become obvious how much use technology has had over the last few months – with the ability to link up to a database and work from home as well as socially, being able to speak with family and friends when we are not able to see them in the flesh right now.
For businesses, all sorts of technological advances have helped them to continue to grow and evolve in the rapidly changing world that we live in – from this Intelliflo software for financial advisors, online fitness classes or to the use of the internet to help to sell products, there are a wide range of ways that technology has helped businesses. We may think this is a very recent thing, but if you look back over the past decades, a lot of inventions changed the world of business.
The telephone for example completely changed the way that business could be done – no more lengthy waits on postal services, a phone call could mean that anywhere in the world someone could speak to another person and suddenly jobs that could previously take weeks, could be sorted in a matter of days.
Television was another huge game changer for business – television advertising became huge business, able to generate enormous sales for companies wishing to show off their products. How many kids see a toy advert and put pressure on their parents to buy it for them? How many people see a car advertised on the television and want to own one for themselves? Television was a huge platform for businesses to be able to reach consumers in a way they had never done before.
So today, it is no surprise that the internet is changing the world of business once again – email is speeding things up even more and the world of business has been getting even more fast paced. We can now communicate via words or videos directly with people anywhere in the world. As well as being able to have a website and sell products online, social media has also been something that is of huge value to businesses.
Many people have a career as influencers on platforms such as Instagram – and companies pay them to show off their products. As well as this, many businesses can use sites like Facebook to directly and quickly share information with large amounts of people, which is really useful in the fast-paced world we now live in.
Whether it is updating a menu at a favourite restaurant, offers and promotions that the company is running or a new product line, social media is a fast and effective way to directly engage with consumers and get the word straight out to them – something that many businesses, particularly during these troubled times, are taking full advantage of.